Why "Faits D'Armes" ?

In the world of HEMA (Historical European Martial Arts), where brands often opt for generic terms, it was crucial for us to find a name that is both meaningful and true to our French roots. That's why we chose "Faits D'Armes," a name that carries historical and philosophical dimensions.

A Dual Meaning Steeped in History

1. The Act of Bravery

In French, a "fait d'armes" (literally "feat of arms") traditionally refers to an act of bravery or a prowess accomplished on the battlefield. It's a military exploit remarkable enough to make history and remain etched in collective memory. This first interpretation evokes courage, excellence, and the will to surpass oneself – values we seek to embody in each product we select for our customers.

Some famous examples of "faits d'armes" illustrate this concept well:

The Battle of Thermopylae (480 BC): King Leonidas and his 300 Spartans stood against the enormous Persian army of Xerxes. Their sacrifice has become a symbol of courage and heroic resistance.

The Defense of Saguntum (219 BC): The inhabitants of Saguntum, in Spain, bravely resisted a long siege by Hannibal's troops. Their fierce resistance delayed the Carthaginian advance, although the city eventually fell.

The Defeat of the Spanish Armada (1588): England, under the reign of Elizabeth I, defeated the Spanish Armada, a massive fleet sent by Philip II of Spain to invade England. This victory established English naval supremacy and weakened Spain's position in Europe.

2. The Essence of Who We Are

The second interpretation of our name is equally interesting: "We are made of Arms." This suggests that the arms we offer, both figuratively and literally, shape our identity. They are constitutive of who we are, of our expertise, and of our passion.

The Synthesis of Being and Action

It's precisely this duality that appealed to us. "Faits D'Armes" establishes a powerful link between "who we are" and "what we do." It captures the essence of our philosophy: our identity is intrinsically tied to our expertise, our know-how in selection, and our achievements as specialized retailers.

A Tribute to French Language and Culture

By choosing a French name, we also affirm our attachment to our cultural heritage. In a globalized market, "Faits D'Armes" stands out and recalls the excellence of French tradition in the field of arms and armament expertise.

"Faits D'Armes" is therefore not just a brand name. It's a declaration of intent, a tribute to our history, and a commitment to excellence. It embodies our desire to offer products that are not just tools, but extensions of the identity of those who use them – products that, in turn, will allow our customers to accomplish their own "faits d'armes" or feats of arms.